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Food Security Powered by Community Commerce

A coalition engine that turns everyday business activity into dignified, voucher based support, unified through the Crescendo Coalition Wallet.

Why Cocendo Exists

Food insecurity is rising across Canada, especially for post secondary students. Traditional charity models cannot meet the scale, transparency, or dignity this crisis requires.

Cocendo brings merchants, brands, institutions, and consumers together in a single ecosystem where everyday commerce automatically funds student food security in a transparent and sustainable way.

At the center is the Crescendo Coalition Wallet, a universal tool that stores vouchers, rewards, and impact credits for students, merchants, and communities.

How It Works

Spend

Consumers shop, donate, or redeem at coalition partners.

Earn & Share

A portion of each transaction flows into the dedicated Charity Points Bank.

Redeem

Charity Points fund grocery gift cards and vouchers, delivered through the Wallet.

Report

Every transaction is tracked and verified for full transparency.

Wallet Integration

All vouchers, rewards, and impact credits are stored in the Crescendo Coalition Wallet to ensure dignity, privacy, and repeat engagement.

Three Core Value Propositions

For Merchants — The Growth Engine

A high‑performance, zero‑risk customer acquisition and retention engine.
1. No profit sharing required
2. Merchants pay only on success: every visit, return, and repeat purchase is tracked and verified
3. Wallet subscription: Free for 6 months, then $99/month per location

For Brands — The Impact Engine

Transform ad spend and loyalty points into measurable social impact and community goodwill.
1. PFAM campaigns deliver impact credits directly into the Wallet
2. Consumers see, trust, and value brand contributions

For Students & Consumers — The Rewards

Everyday purchases earn rewards and feed students — no stigma, no extra cost, just dignity and community impact.
1. Vouchers redeemed privately through the Wallet
2. Rewards tracked and stored in one place

Together We Change Lives

Student Food Security — Metro Vancouver

Post‑secondary students face rising food costs and increasing food insecurity.
This month, Cocendo coalition merchants funded:
4,270 meals for 327 students
67% of our $50,000 monthly goal reached
All support delivered through the Crescendo Coalition Wallet.

67% of our $50,000 monthly goal reached
0%

simulation

Join the Movement

Grow your business while supporting students. Register as a merchant and activate the Wallet.

Buy Charity Points to fuel student meals. Every point purchased flows into the Wallet as impact credits.

Transparent and Traceable. Every transaction powers measurable impact.

Wallet Pricing

Free for the first six months.
After that, $99 per month per merchant location.

Why the Cocendo Model Works
*Important: Charity Points are a commercial activation, not a donation, and do not qualify for a tax receipt. For charitable giving, visit Diewert.org.